Burger King trolled McDonald's Facebook or myspace comments with replies hawking free Whoppers

The campaign via Danish ad agency Dad Grey highlights BK's individual customer service pledge.
Hamburger King's efforts to kobold competitor McDonald's have been recently continually creative in recent years, whether it's supplying customers one-cent Whoppers whenever they're near a McDonald's or teasing its equivalent over its association together with clowns. The latest energy, from Denmark, highlights client assistance by replying to be able to McDonald's customer complaints on the brand's Facebook web site.


버거킹 , by using company Uncle Grey, saw Hamburger King write personalized response to over a 1000 shoppers who had left customer service-related comments with the McDonald's Fb web site over the course of last Thurs night (Sept. 24). For every single of these individuals, the brand offered away from a voucher for the flame-grilled Whooper, through a good link offered in some sort of BK reply.

Often the stop is designed to emphasize the fact that Burger King Denmark now guarantees that every person gets a remedy within twenty four hours by themselves Facebook webpage. It furthermore says that will answer anyone like far back in moment as Facebook allows.

“Customer program is a massive part of the whole guest experience and most of us haven’t already been doing some sort of good enough job in taking care of each of our visitors on the internet. When responding to this particular we realized presently there are even additional cheese pizza fans out there the fact that deserve some sort of reply. We all did what we may to help out, hoping many fire grilled Whopper love can certainly help make things better all over again, ” says Daniel Schröder, Marketing Director, Burger California king Sweden and Denmark, inside a statement.

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